Chew on this before you read the start of the story:
Lululemon founder and former chief executive officer Chip Wilson said that it takes 30 percent more fabric to create plus-size clothes, meaning that he would have to charge a higher price for them. That’s something Wilson would never do, he said at the time, because plus-size people are sensitive and the company would feel intense fallout from the community.
I would like to hear what your thoughts are. Please share.